Shenzhen Shengzhiyang Packaging Design Company

Golden Flower Sunflower Sunflower Sunflower Sunflower Sunflower Sunflower Sunflower Sunflower Sunflower Sunflower Sunflower Sunflower Sunflower Sunflower Sunflower Sunflower Sunflower Sunflower Sunflower Sunflower Sunflower Sunflower Sunflower Sunflower Sunflower Sunflower Sunflower Sunflower Sunflower Sunflower Sunflower Sunflower Sunflower Sunflower Sunflower Sunflower Sunflower Sunflower Sunflower Sunflower Sunflower Kwai Jinhua Kui The perceptual living state advocates more diversified lifestyles such as ease, convenience, health, casualness, romance, individuality, and freedom. This change in lifestyle has also brought about a new consumption fashion and diversified experience. Since we mentioned adapting to development, we would like to talk to you in this chapter about how to make traditional liquor packaging design fashionable?
Now when it comes to fashion, many people understand that within a certain period of time, most people advocate and The things you like include comprehensive considerations on both the spiritual and material levels. When applied to commercial design, if traditional liquor wants to keep pace with the times, it needs to make comprehensive adjustments in terms of its outer packaging color, product taste, variety classification, function introduction, packaging design, etc., to achieve this goal. , and add fashion elements to the appeal of its product packaging design. It is true that fashionable liquor should convey the spirit of free innovation, interactive and harmonious culture, and the concept of humanistic care. It leads the trend. The pursuit of fashion is an inevitable trend after people's quality of life improves and their spiritual needs are enriched. However, whether it is liquor culture or other cultures, fashion will always be the inexhaustible driving force for its development and progress. We must understand that fashionable liquor comes from traditional liquor, but there are many differences from traditional liquor. They should have their own commonalities and characteristics.
1. Common characteristics of fashionable liquor packaging design.
Natural, low alcohol, healthy and elegant are the four elements of fashionable liquor. Analyzed according to the properties of the product itself, it is mainly manifested in the following points
: Low alcohol content. Generally it should be between %%. A low-alcohol wine that is lower than traditional white wine and higher than rice wine and wine. This kind of alcohol has an effect on young people seeking excitement and can also expand the number of drinkers.
, the wine color is clear and transparent. It can even be colorless or slightly colored, but the wine must remain clear and transparent. Having a certain color may be the boldest innovation in liquor, and color may become the most prominent feature of fashionable liquor.
, can be mixed and drank after the taste is reconciled. The simplest thing is to add ice and water without making it cloudy, and keep the basic taste unchanged. The most brilliant thing is that it can be mixed with various drinks to create an artificial new taste.
, has a charming and unique aroma. It can be mainly ester aroma, alcohol aroma, or mixed aroma. It can also be the aroma of raw materials, the aroma of additives, or the aroma produced by storage.
, has a prominent and mellow wine taste. The flavor of this wine is mainly composed of complex components with high boiling points, and the thinner it is, the more elegant it tastes. Acids are important substances that constitute taste. The balance between acids and other main flavor substances is the best standard to pursue.
The total amount of aroma-rich substances is low. In addition to maintaining its pure taste, it is mainly beneficial to the health of drinkers. Foods that are good for health are the most vital.
2. Reflect the personalized characteristics in the transformation from tradition to fashion.
Personalization has always been the most prominent feature of Chinese liquor. To inherit this tradition and add new content of the times, fashionable liquor can consider the personalization of cultural appeals from several aspects. Emotional culture, return to nature culture, leisure culture, health culture, environmental culture, drinking culture, etc. can all be used as new cultural content to be grafted with fashionable liquor. The key is the natural harmony of the combination of the two. Personalization of packaging culture. The packaging of fashionable liquor should be very different from traditional liquor. In addition to being simple, natural and clear, it should also be abstract and elegant. Both large and small can coexist in terms of capacity, and the materials can also be diversified. However, fashionable liquor should pay attention to the consistency of internal and external quality, and do not need to pursue excessive packaging. Personalization of flavor styles. This can be the reflection of the personality of raw materials, the reflection of process characteristics, the reflection of the role of unique ingredients, the reflection of the characteristics of water, the reflection of the characteristics of additional ingredients, the reflection of the characteristics of storage containers, etc. It can reflect the main flavor of Chinese liquor, and can also be compatible with some characteristics of foreign distilled spirits.
Enterprises also need to explore new thinking, new processes, and new methods from many aspects such as production technology, wine body design, packaging design, price positioning, marketing methods, etc., in order to gain recognition from modern and future markets. Starting from market research, we will learn from domestic and foreign successful experiences in adapting to nightclub consumption of alcohol, form a specialized scientific and technological research team, and boldly explore and continue to practice, we will be able to produce Chinese liquor with new tastes and new styles that can adapt to the needs of modern people.
3. Processing technology in fashionable liquor packaging design.
Fashionable liquor must have its own unique and perfect production process to ensure its excellent and stable quality. Its process design can have two technical routes.
, constantly absorbing the essence of traditional craftsmanship of various flavor liquors, and redesigning the workshops and processes specializing in the production of fashionable liquors. Special wine storage containers can not only age the wine but also add aroma substances, etc.
Adopt a new process of solid-liquid combination. It is a route that uses high-grade and special-grade edible alcohol as the main body, and adds a little seasoning wine produced by special traditional techniques and new resource foods, Chinese herbal medicines, fruit juices and water. It takes liquid fermented rice wine as the main body, and adds its own distilled liquor or some high-quality liquor with various flavors. The production process route is a perfect combination of the two. Combining China's two unique wine types, white wine and rice wine, we can learn from each other's strengths and achieve common prosperity. The production process of fashionable liquor is not limited to these two aspects. If conditions permit, companies can consider creating it. In the future, fashionable liquor should be a situation where a hundred flowers bloom, and every region has fashionable liquor that consumers like.
4. Consideration of fashionable liquor packaging design in publicity and display.
To make traditional liquor culture fashionable, we need to work hard from multiple angles. For example, in terms of taste, we can consider a variety of flavors such as fruit-flavored liquor, reduce the alcohol content, and use rich tastes to segment target consumer groups. . In terms of image, fashion considerations should be made. The other is packaging. You can consider increasing the fashion sense of packaging materials, shapes, colors, patterns, etc. Perhaps the most important thing is publicity and promotion. The production of advertisements, posters and slogans can all appeal to fashion. In terms of marketing models, we should break away from relying solely on promotions and use theme cultures such as leading trends and paying attention to life to promote brands by instilling new consumption concepts and ways of thinking into terminals.