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The packaging fee is based on Song Dynasty requirements. Specifically, commercial packaging design is mostly a form of packaging made for the purpose of promoting product sales. Its main features are beautiful appearance, necessary decorative elements, and packaging Unit quantities should be appropriate for customer purchase volumes and store facility requirements. It is packaging with the main purpose of promoting sales. This kind of packaging is characterized by beautiful appearance, necessary decoration, and the packaging unit is suitable for the customer's purchase volume and store display requirements. During the flow process, the closer the product is to the customer, the more packaging is required to promote sales. Ordinary packaging design is more often referred to as transportation packaging. At the same time, it is also a necessary packaging required in logistics links such as material transportation and storage. The characteristics of this kind of packaging design are to strengthen transportation, protect goods, and facilitate storage and transportation as the main purposes. The lower the better, the better when meeting the needs of logistics. In addition, consumers or businesses should always maintain a high degree of product packaging for general materials in order to achieve the best economic results.
Song Dynasty packaging is a general term that protects products during the logistics process, facilitates storage and transportation, and promotes sales. It uses containers, materials, and auxiliary materials according to certain technical methods to encapsulate items and appropriately package and mark them. In short, packaging is the general term for packaging materials and packaging operations. In the process of social reproduction, packaging is at the end of the production process and the beginning of the logistics process. It is both the end point of production and the starting point of logistics.
According to industry insiders, the relationship between packaging and logistics is much closer than that between packaging and production, and its significance as the starting point of logistics is much greater than that of the end point of production. Therefore, packaging should enter the logistics system, which is a new concept in modern logistics. Packaging can promote product sales. It is said that goods sell for one piece of skin. Therefore, well-known companies, especially those that produce products related to people's lives, such as food, beverages, and cosmetics, all attach great importance to packaging. But packaging is not a panacea. What really attracts consumers and allows consumers to recognize the brand and consume it depends on excellent product quality. Some low-end goods with poor quality may be sold at high prices through exquisite packaging, but they may become popular for a while, but the life cycle of the product must be very short. Of course, it is not advisable to sell high-quality goods at low prices because of poor packaging. Suitable packaging means that it is consistent with the grade of the product, that is, the packaging accounts for an appropriate proportion of the total cost of the product.
It can be seen from the printing methods in China that Europe and the United States use a large number of flexographic and offset printing, while Japan and China use a large number of gravure printing. In terms of fineness, flexographic printing is still not as good as gravure printing, but it should be enough for general product packaging. China should formulate guidance documents on packaging to tell consumers and manufacturers what kind of goods are suitable for what kind of packaging, or how to define excessive packaging. (Shenzhen Packaging Design Company Packaging Design Company)
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