Daohuaxiang Daohuaxiang Daohuaxiang
Song style rice packaging has always been the more traditional woven bag packaging in our impression. Although it is more economical and can be used repeatedly, it is relatively easy to be damaged during transportation and is not moisture-proof. Insect-proof and fresh-keeping needs. This kind of rice packaging is not particularly popular with consumers, especially the new generation and young consumers. So how can rice packaging design attract consumers' attention? We need to conduct corresponding investigations and studies on different target consumer groups of rice.
Song Dynasty First of all, in many big cities like Guangzhou and Shenzhen, consumers have relatively high incomes and are affected by concepts such as work and life. They basically eat out during the working day and only go home to eat on weekends. Therefore, they The demand for rice shows a trend of small quantity, freshness and high quality. Rice manufacturers can improve rice packaging design for this type of target consumer group. In terms of color, they mainly use pure natural colors such as elegant, milky white, light green, etc. to give people a healthy and comfortable feeling. In terms of materials, they can try kraft paper, cardboard, paper Recyclable materials such as boxes can be unrestricted in shape. Traditional Chinese calligraphy is used for the main text to highlight the bold, natural and simple taste. Comics and cartoons can be used as graphics to please consumers with a sense of relaxation.
Song Dynasty Secondly, with the development of the times, consumers’ aesthetic concepts, psychological concepts, and behavioral habits are all changing. In particular, the current consumer subjects are relatively young, self-centered, and like high technology, which often affects What they consume is not the quality of rice, but more novel and unique rice packaging. Therefore, for such consumer groups, the rice packaging design, pattern and text design can be made more complex, personalized and trendy, and some unconventional colors can be used.
Song Dynasty is third. For ordinary consumers, the cost can be appropriately reduced in rice packaging design. It is simple and simple. The current transparent composite plastic packaging is a good choice. In terms of layout design, some milk powder can be used for reference. The packaging includes precautions, nutritional value tables, etc., to gain consumers' trust in an interactive form. The functions can also be refined and some traditional graphics can be added.
How can Song Dynasty rice packaging design impress consumers? Only by targeting different types of consumers, the designed rice packaging design will definitely attract our target consumer groups. (Agricultural products packaging design food packaging design company rice packaging design company)
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